Salt + Earth is a Venture Capital group comprised of a network of innovators, policy experts, and entrepreneurs driving and influencing climate action across Africa, Asia, and Europe.
SERVICES
Creative Consulting | Digital Ecosystem Streamlining | Website Creative Direction & Redesign | Storytelling Direction | Creative Direction Production Across Territories | Creative Team Curation | Graphic & Web Design Team Sourcing & Production Oversight
THE BRIEF
Our role was to define how the VC group, their partners and start ups they back show up visually and narratively.
We were brought on as creative consultants and retained to execute our recommendations ,including streamlining their digital ecosystem and leading a full visual and communications refresh.
What We Delivered
– Defined a new storytelling direction for salt + earth and three of its partner brands ( including the creation of an original photography and film bank to be used across all 4 brands )
– Curated bespoke local production teams to produce brand films, photography and founder series across Africa, Asia, and Europe.
– Re-structured and streamlined their web presence: seven sites reduced to four
– Created a new website and brand identity including social media templates salt + earth
