THE BRIEF

Our role was to define how the VC group, their partners and start ups they back show up visually and narratively.
We were brought on as creative consultants and retained to execute our recommendations ,including streamlining their digital ecosystem and leading a full visual and communications refresh.

What We Delivered
Led the strategic repositioning of Salt + Earth and three of its partner brands through a new visual storytelling direction, including the development of an original global photography and film library. Curated and managed bespoke local production teams across Africa, Asia, and Europe to deliver brand films, photography, and region-led documentary content. Streamlined their digital ecosystem by consolidating seven fragmented websites into four, and designed a new parent brand identity with accompanying social media templates and a cohesive web presence.

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