PICK YOUR OWN GIG 

Ribena  launched a major summer on bottle promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets from Ticketmaster for an event of their choice. Ranging from festivals, football matches, theatre plays, music concerts and more.

Kanaiza worked with the Lucozade Ribena Suntory’s internal creative team to concept and produce the social arm of the campaign targeting 16 - 25 year olds. 

OUR RESPONSE

We sought to maintain Ribena’s traditional British Berry heritage whilst introducing a playful visual twist and modern character representation that connects and resonates with the culturally diverse audiences that have grown up with the brand in the UK & Republic of Ireland.