RIBENA

PICK YOUR OWN GIG 

Ribena  launched a major summer on bottle promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets to a Ticketmaster event of their choice. Ranging from tickets to festivals, football matches, theatre plays, music concerts and more.

Ribena reached out to Kanaiza to creatively lead and produce the social arm of the campaign targeting 16 - 25 year olds. 

We sought to maintain Ribena’s traditional playful British berry heritage whilst introducing a playful visual twist and character representation that connects and resonates with the culturally diverse audiences that have grown up with the brand in the UK