UBER
SERVICES : CONCEPT - CULTURAL CURATION + STRATEGY + RESEARCH REGIONAL TALENT CASTING
CELEBRATING BLACK CHANGEMAKERS
In 2021, we honoured the past heritage of Black London as Uber launched their first ever in-app Black History Month (BHM) activation, where we highlighted iconic black historical locations in the city.
In 2022 Uber partnered with Kanaiza to celebrate the people that move culture today. This time Kanaiza proposed evolving the activation by celebrating the present and honoring black changemakers that are dedicated to positively impacting their communities .