RIBENA

PICK YOUR OWN GIG 

Ribena  launched a major summer on bottle promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets to a Ticketmaster event of their choice. Ribena reached out to Kanaiza to creatively lead and produce the social arm of the campaign targeting 16 - 25 year olds.  We sought to maintain Ribena’s traditional playful British berry heritage whilst introducing a playful visual twist and character representation that connects and resonates with the culturally diverse audiences that have grown up with the brand.